People really respect you and love getting your advice. Make them happy by telling them about your new favorite website. Send out a blast email to all your contacts. That used to be considered rude, but now it's called word-of-mouth marketing, and it's strongly encouraged.

And please be sure to let your favorite tech columnist know about KeyToss. Walt and David love when readers tell them what to write. Call your mobile phone company too, and ask them why they don't have KeyToss pre-installed on all their phones. They'll pretend they've never heard of us, but don't be deterred. You have rights.